The Hyvä team regularly shares exciting insights into the ongoing development of its products in its "Townhall" meetings. In the third quarter of 2025, numerous new features were once again presented that will make life easier and more efficient for merchants, marketers, and developers. I have summarized the most important announcements for you and added my own perspective.
Strong Numbers, a Strong Ecosystem
First, a look at the impressive growth that underlines Hyvä's relevance in the Magento ecosystem: more than 5,700 shops are now live on Hyvä technology. The foundation of this success is a steadily growing community with over 6,300 members in the support Slack. This growth shows that Hyvä is no longer a niche solution but an established standard for high-performance, modern Magento shops.
Hyvä Commerce: The All-in-One Toolkit Gets Even More Powerful
The core product, Hyvä Commerce, bundles all the essential components, such as Theme, Checkout, UI, and CMS, into a single suite. For operators of Adobe Commerce shops, there is also the Hyvä Enterprise Add-on, which covers all the specific B2B and Commerce features. The most important news from the Townhall is that this already strong package will soon be expanded with some revolutionary features.
1. Media Optimization (Beta Release)
Every shop operator knows the problem: large, unoptimized images slow down loading times and hurt the user experience. Hyvä's new Media Optimization solution aims squarely at eliminating this problem. The main features are:
- Automatic resizing: Images are scaled to predefined dimensions.
- Modern formats: Conversion to highly efficient formats such as WebP or AVIF drastically reduces file sizes – WebP alone can achieve an average reduction of 35%.
- Easy integration: The tool can automatically replace images throughout the HTML output, minimizing the implementation effort.
For shop operators, this means faster loading times, better Core Web Vitals, and noticeably better performance without editors having to manually optimize every image file. The feature is available now as a beta version for all Hyvä Commerce license holders.
2. Admin Dashboard (Beta Release)
The Magento Admin Dashboard is often the first place you land after logging in, but it is rarely used efficiently. Hyvä is completely redesigning this area and turning it into a personalizable cockpit.
- Widget-based: Users can put together their own dashboard with relevant widgets – whether for sales, content management, or technical monitoring.
- Performance-optimized: To avoid the frequently criticized slow loading times of the standard dashboard, widgets are only loaded when they become visible in the browser.
- Customizable and extensible: Developers can quickly and easily create their own widgets for specific requirements.
For users, this means that every employee – from the marketing manager to the administrator – sees exactly the information relevant to their daily work after logging in. This increases efficiency and significantly improves the backend user experience. This feature is also available now as a beta version.
3. Hyvä CMS: The Two Most Requested Features Are Coming!
Hyvä CMS has already established itself as a powerful alternative to PageBuilder. Now, the two most frequently requested features have been presented, taking content management to a new level:
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Content Scheduling: Plan content publication precisely. You can put changes to pages or blocks live at a specified time in the future. Changes can be bundled into "releases", and a shareable preview URL allows the team to coordinate before publication. An email notification confirms successful publication.
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Translation Support: Managing multilingual content becomes radically simpler. A new interface collects all of a page's translatable text fields in one central place. The AI-powered translation feature is particularly useful: with one click, all empty fields can be automatically translated into the target language of the respective store view. CSV import and export are also available for manual workflows.
For marketing teams, this means they can plan and automate campaigns and content updates well in advance. AI support massively speeds up internationalization, saving time and money.
Other Important Updates at a Glance
- Hyvä Theme: The introduction of Design Tokens makes collaboration between designers and developers closer and more efficient. Design values (colors, spacing, etc.) can be defined centrally and reused in code.
- Hyvä Checkout: The focus is on expanding integrations and ensuring CSP compatibility for important payment providers. A new Frontend Payments API is intended to standardize and speed up the integration of JavaScript-based payment methods.
- Hyvä Enterprise: Compatibility with Adobe Commerce B2B 1.5 is being ensured. One highlight is support for "Negotiable Quote Templates", which simplify complex B2B quotation processes.
Conclusion: Hyvä Commerce Is Becoming a Comprehensive Merchant Platform
The announcements from the Q3 Townhall clearly show the strategic direction: Hyvä is evolving from a purely frontend technology into a holistic commerce suite consistently focused on merchants' needs. Features such as Media Optimization, a flexible dashboard, and an intelligent CMS solve real problems and create genuine value in day-to-day e-commerce.
I am excited about these developments and curious to see how these new possibilities will continue to move the Magento world forward. The future of Magento is fast, flexible, and now even more user-friendly.
Image sources: Hyvä