Who doesn't know all the animals representing various open-source projects? There is the familiar Linux penguin Tux, or the little BSD devil.
The zoo recently gained a new arrival from the Mozilla project: the little "Developer Kit." Kit is a term used in England for a young fox. Another nice play on words (programmers love wordplay).
The little Kit does have a job, though: he is meant to champion open web standards. The fox's deliberately childlike appearance is striking. This is intended to create a "nice" image and boost sales in the online merchandise shop.
As people in Worms would say: aw, what a cute little fella...